The University of Brighton is leading the research project
'Smart e-bikes - understanding how commuters and communities engage with electrically-assisted cycling". It was featured on the BBC South East News on 13th March 2012 - this is the clip.
The aim of this EPSRC-funded project is to understand how people engage with (smart) e-cycling and the issues for policy, design/product development and research that could lead to a higher uptake of e-bikes in the UK, and thereby potentially reduce carbon emissions. The project is positioned at the intersection of more traditional cycling research, mobile media studies and user-centred design, and aims to understand electric cycling as a unique mode of transport, with distinctive potential and challenges in the UK context.