For the "second year in a row":jess3.com/sxswi-social-media-installation/, Samsung approached JESS3 with an interactive challenge for SXSWi 2012: create an intricate data visualization installation comprised of 23 Samsung displays. The result came to be known as the #smartwall.
JESS3’s goal was to make this year’s installation the live premier source of valuable real-time interactive social data for conference goers. We designed eleven different views across five screens, and were able to implement eight views to capture breaking social activity around conference panels, industry trendsetters, trending locations, popular topics, hot parties, and buzz captured at the infamous SXSW parties.
In addition the complex design, the JESS3 team came to SXSW with a team of 8 curators (including a few veterans of the Vancouver Olympics NBC Curation Team) prepared to unearth the most compelling data for the #smartwall using our custom-built curation admin tool called the Samsung Controlinator. Armed with essential keywords, killwords and trendspotting tools, the curation team worked on the ground for 12 hours per day to ensure the best social data was highlighted on the installation.