“Consumers only see the corporate face of Monster and see the products, but don’t know what’s behind it…and what’s behind it, is real people.” – Noel Lee, Founder of MONSTER Cable
Amber Rose Kandarian, founder and CEO of DOCUinc explains, “Something that is really unique about DOCUinc is that we are essentially a documentary marketing firm. We convert the most complicated stories of companies and put them into two-minute documentaries.”
The real difference between a documentary and a corporate video is a documentary has the power to emotionally connect with your audience and humanize your company. When you harness the power of documentary, but make something that’s positive and focuses on the positive elements of your company or your brand, that’s when you’re powerful. That could really shift the culture, that could really take a company from just a sterile image and grow it into a human brand. You need a story that connects to the consumer, that’s natural and real, and that’s what our generation connects to.”
DOCUinc…revealing the real people behind the big brands.