Aligning MTV UK’s music channel MTV Classic with the global look and feel of MTV1.

In contrast to what the name suggests, ‘Classic’ broadly refers back to the birth of MTV
in 1981. Our solution was to draw from the best and defining influences of this period –
reviving and rejuvenating them for today’s MTV audience. A new look at the past
with fresh vigor and energy.

Directors: The Holograms
Art Director: Carlos Carrasco
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Executive Producer: Guillaume Marien
Producer: Rebecca Rice
Production Company: UFO/Mathematic
Agency: MTV World Design Studio Milan
Client: MTV Networks International

Awards
PROMAXBDA WORLD GOLD 2011
BRONZE

LE CLUB DES DA / ART DIRECTORS CLUB 2011
SHORT LIST

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