Inspired by a satirical approach of The Onion, Yoni Afek focused on clearly irrelevant or impossible drinking responsibility advice to catch the attention of the viewer and once he or she is close enough, convey a serious undertone.
Since issues with over drinking and sexual assault are so closely tied together, Afek felt it was easier to encourage the audience by focusing on drinking without dissuading them with the negative topic of sexual assault before they read the message.
This project was completed for Kristin Hughes' Typography III class for Pittsburgh Action Against Rape (PAAR). Communication Design students were asked to develop clear, actionable, educational messages with the potential to reach multiple audiences in various locations and settings.
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