Aligning MTV UK’s music channel MTV Rocks with the global look and feel of MTV1.
Embracing MTV1’s mantra of ‘POP x 1000%’ to create a set of idents that amplify
the MTV ROCKS niche sound and aesthetic.
Rather than developing ideas from familiar iconography that is often associated with
indy music sub genres these idents explore the energy and attitude of MTV ROCKS.
Director: Mischa Rozema
Art Directors: Carlos Carrasco, Dylan Griffith
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Executive Producers: Ania Markham, Jules Tervoort
Director Of Photography: Steve Walker
Production Company: Postpanic
Music & Sound Design: Massive Music Amsterdam
Agency: MTV World Design Studio Milan
Client: MTV Networks International
D&AD PROFESSIONAL AWARDS 2011, TV & CINEMA COMMUNICATIONS
CHANNEL BRANDING & IDENTITY
PROMAXBDA EUROPE 2011
BEST ON-AIR IDENT (OUT OF HOUSE)