Jeff Arnett is only the 7th Master Distiller of the legendary Jack Daniels Tennessee Whiskey since its founding in 1866. Here he speaks about what it personally means to be the new "steward" of Jack Daniels heading into the 21st century. This piece was commissioned for the first offical Jack Daniels event in Australia to host a Master Distiller.
Given a last minute green-light to have just over an hour of Jeff Arnett's time, we really had to move fast and shoot as much as we could to produce this piece. While waiting in the visitors centre of Jack Daniels Distillery, we popped off a few shots of the large black and white photographs that adorned the walls.
Jeff was fantastic on camera. We spent 5 minutes talking about what we were hoping to acheive with this piece.. a personal account of what it means to him to be the 7th Distiller of this iconic brand. This pre-interview chat proved valuable as we were able to avoid taking the interview to the wrong areas..
He then really opened up about his journey to becoming Distiller and where its all headed in the future.
I love his finishing line.. "this is not my whiskey, its Jack's"
In the last 10minutes we were lucky enough for Jeff to open up the barrel house and let us film him exploring the batches..
Gear used: Canon 5Dm2 + 50mm lens on Manfrotto Monopod.
Lighting: window light with lightpanel offset. .
We may upload the entire 30minute interview if people are interested in the coming weeks.