This is a presentation I gave at the 2005 Typo conference in Berlin. It is the story of starting Wired with Jane Metcalfe, from developing the business model in our humble apartment in Amsterdam in 1988, to its launch in 1993, to its sale to Condé Nast and Lycos at the end of the 1990s. It covers the people, the fundraising, the insane odds, the rapid rise, the inventions, the awards, the IPO, the sale, and the personal fallout. It includes private photos, images from the magazine and website, Wired videos, never-before-seen video from the IPO roadshow, and media from the 1990s that captured the period. This is a personal, emotional story, yet it's also strategic and tactical business story. Erik Spiekermann convinced me to do it for his conference, after ten years of silence about Wired.

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