New Television: The Media Blender
Part 5: Robert Tercek addresses the Vectors of Change across all platforms of media; The sphere of media industries has been absorbed by the telephony sphere. Every electronic mass media format introduced in the 20th Century, including film, radio, and television, is now in the process of absorption into digital telecommunications networks. To survive in the 21st century, the companies that produce and distribute traditional media types must adapt to an entirely new environment. The new networks include digital broadband provided by cable television system operators and telecommunications companies offering wireline and wireless access.
From the plasma screen in your media room, to the portable device in your pocket, to the side of a high-rise in Manhattan, savvy broadcasters are creating comprehensive "ecosystems" for rich media content with multiple consumer touch-points and immersive interactivity, blending television, web, movies and gaming to redefine the experience of television now and for the next generation. This panel will explore the intersection of design and technology in the creation of "new television", the experience in front of the screen and the experience in the screen created by the blending of media and the interaction of the consumer.
Moderator: Anne White—VP Programming & Creative, PRN by Thomson
Mike Benson—promotion, ABC Entertainment
Stephanie Otto—CEO and co-founder of Brainstorm Communications
Kevin Slavin—founder, Area/Code
Robert Tercek—digital media strategist, META
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