As one brand of the global motion technologies company, IMI Precision Engineering, Norgren Automation in Saline, Michigan goes to an annual meeting where all of IMI's diverse brands come together. At this massive meeting of the brands, each presents a report on their past year. The multiple presentations can be dull so the teams from each brand sometimes compete on who can make their presentations to most fun. In 2019, Norgren decided they were going for gold.
As a frequent client of Kohlitz, Norgren asked us to create an animation in the Jib Jabs style featuring their very own employees' faces and voices. For the scenes, they would use a plane flight with them as the pilots as well as the passengers. The plane flies from Detroit to Colorado (where the annual meeting was occurring) through storms, equipment failures, spinning gauges and yet, an ultimately successful landing, as an analogy for their wild year in 2018.
This was a fun animation to work on to say the least! The Jib Jabs style was a totally fun method to do and the analogy of the plane flight created lots of fun ideas to animate. The Norgren team also had a blast being the stars, writing the script, and coming up with endless jokes to use.
Inspiration // Jib Jabs YouTube Channel ( youtube.com/channel/UCF7BkFpipBQ-BPV5XBI30KQ )
Script // IMI Norgren Automation imi-precision.com/autoinplant
Director // Jad Khattab
Graphics & Animation // Kohlitz Animation & Video Production Kohlitz.com
Voiceover Recording // Kohlitz Animation & Video Production at the Kohlitz studio
( kohlitz.com/studio-rental )
Music & SFX mix // Kohlitz Animation & Video Production
Female Co-Pilot Voice & Character // Flora
Male Co-Pilot Voice & Character // Henry
Rear Left side Co-Pilot Voice & Character // Dave
Rear Right side Co-Pilot Voice & Character // Ron
Passenger #1 // Rick
Passenger #2 // Mike
Passenger #3 // Tammy