Chui Chui Tan is a Senior User Experience Consultant at cxpartners and has been working in usability and user centred design since 2002. She has extensive experience of running international user research across Europe and Asia. Chui Chui has a background and many years of professional experience in design, engineering (Mechanical Industrial Engineering) and Human Computer Interaction. Chui Chui has previously worked at Panasonic where she was involved in the whole design and manufacturing process – from costing to design to prototyping to production. Chui Chui has spoken and provided workshops at various conferences in Europe, the USA and Asia.