The term “Content Strategy” fits all the criteria for an internet economy buzzword: vague and broad enough to encompass everything, the phrase itself doesn’t shed much light on what it actually is. Kristen House and Joscelin Cooper will talk about content strategy as a lens and design approach. Whether you’re a tech or UX writer, comms professional, or designer, strategic, thoughtful content makes for better experiences – experiences founded on deep empathy for human relationships and authentic connection.
This discussion will look at how content strategy is applied to product design and organizational communications, with a foray into how the right words and messages can transform critical moments of one’s personal life, compelling growth and transformation.
Kristen House is the Content Strategy Lead for Google Ads, managing a team of UX Writers and Content Strategists. Her team works hard to normalize the words Google Ads uses, and make sure that humans can understand their complex products.