An e-commerce site without merch sounds strange, but an e-commerce site without a merchandising strategy is much stranger - trust us! Your product assortment is the most important (and money-making) part of your business, so devising a strategy is essential.
Hear from DeAnna McIntosh, Chief Global Strategist at The Affinity Group International, on how the combination of sales analysis, trend forecasting, and knowing your customers intimately results in an expertly curated product assortment. After the presentation, Ponce City Market vendors, Leigh Metcalf (TopStitch ATL), LaToya Tucciarone (SustainAble Home Goods), Kelley Knight (Modern Mystic Shop) and Chantel Jiroch (Lucky Lotus) share their experiences selling both in-person and online.
