HDC partnered with Blue Cross Blue Shield of North Carolina to produce moving member video testimonials showcasing the insurance company's exceptional service and dedication to their customers. These videos were part of a larger brand initiative recognizing BCBSNC's commitment to exceptional service that its customers can't afford to live without.
'Peace of Mind' focuses on Alice Eisele, her struggle with breast cancer, and how BCBSNC helped her keep her life in order during such a trying time. This is one of four videos in the series.
Creative Director: Ken Hanson
Producer: Patrick Buckley
Director/DP: Jack Davidson
Lighting: Paul Lowery