FIND YOUR EDGE at wrangler-ap.com/
Wrangler, one of the three biggest denim brands, is leading you to discover a new found freedom, energy, a spirit of adventure by introducing its new advertising campaign "Find Your Edge" in the spring/summer 2012.
Wrangler "Find Your Edge" is about how Wrangler gets you to embrace your edgy spirits, which are instinctive, daring, free spirited, adventurous and innovative. It's a sentiment that ignites your sense of spontaneous adventure encouraging you to discover the unknown and express your true natures.
For the guy with a bit of dirt in the cuff of his jean and rips at the knees; Wrangler is putting edge into the EVERYDAY.