FashioNext is a fashion design competition featuring established Chicago area designers Jermikko Shoshanna (Jermikko), Melissa Serpico Kamhout (Serpico), Lauren Lein (Lauren Lein Ltd.), Paul Sisti, and William Thomas Walton and Roger Price (Price Walton). Using fabrics exclusively provided by Brentano, three selected finalists will each create a couture garment inspired by one of five pieces from the exhibition Chic Chicago: Couture Treasures from the Chicago History Museum. The winning garment will become part of the Museum's permanent costume collection, one of the premier costume collections in the world, and will be placed on display in Chic Chicago for the remainder of the exhibition run.

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