1 minute promo for new product by Microdry. We shot this at the fantastic Shooting Kitchen in Tribeca, NYC and it's been on loop at Bed Bath & Beyond since the holidays. We shot the opening sequence with a 5 foot Kessler Crane and their time-lapse motor setup. Shot on 5DMKII and Zeiss CP2 lenses: 85mm, 25mm, 50mm with the CineSlider portable dolly, the Oracle Controller and the ElektraDRIVE motor.
Production support, art direction, and motion graphics by Studio Case NYC.