In the 1950’s white Americans were fleeing inner cities, spurred on by a legal but unscrupulous real estate technique known as blockbusting. In places such as the Mount Airy neighborhoods in Philadelphia, PA, real estate companies would identify a majority white neighborhood and purposely sell a house to an African American. The agents would then blanket the neighborhood with flyers or even make phone calls to white homeowners alerting them to the ‘changing’ nature of the neighborhood, encouraging them to sell immediately before house prices dropped. The result of this was panic selling. Entire neighborhoods could be flipped in less than a month, creating racial distrust while lining the pockets of real estate agents and companies. Neighbor Ladies shares the stories and strategies of community activists and regular people who decided to organize and fight back against the system.