I got this quick shoot for a Canon EOS 60D commercial in two 15s versions. One showing only the body and the other with both the body and a lens.
Spent about two hours to shoot this against a white backdrop lit by two Kino 4x4 and using one Red Head to shape cold and warm cast around the camera body.
To add a dimension I also used a Canon EOS 60D to shoot the commercial and my Canon EF 100/2.8L lens.
Finally I edited it in Premiere CS5 and did composition in AE CS5.