Fluid dance movements, interpreting the elegant curve of flowing water and embedding the advertised product in a harmonic way – director Ole Peters stages dancers, the wet element and the waterproof Panasonic Eluga in perfect balance. Sehsucht’s art department translated the creative concept to moving images, Überdosis post-produced the spot.

C r e d i t s :

Client: Panasonic Marketing Europe
Head of Communications Europe: Merlin Wulf
General Manager, Head of Mobile Communications: Toshiya Matsumura

Agency: Lukas Lindemann Rosinski GmbH, Hamburg
Executive Creative Director: Arno Lindemann, Bernhard Lukas
Creative Director: Markus Kremer, Thomas Heyen
Creative Team: Victor Aloji, Erick Barrios
Account Director: Sarah Haddad
Account Manager: Anika Zocholl
Planning Director: Achim Rietze
Production: Markenfilm GmbH & Co. KG, Wedel
Managing Partner: Florian Beisert
Producer: Oliver Schertlein
Director: Ole Peters
DOP: Ekkehart Pollack
SFX Supervisor: Andreas Kleinmann

Post Production: Sehsucht/Überdosis GmbH, Hamburg
VFX Supervisor: Florian Zachau
Visual Concept: Ole Peters, Stephan Wever
Visual Concept Art: Anja von Harsdorf
Lead Design: Adrian Lawrence
Designer: Vitaly Grossmann, Thomas Schindler
3D Artists: Timo von Wittken, Maurice Panisch, Fabian Schaper
Compositing: Florian Zachau, Daniel Brylka, Markus Gratl
Producer: Selina Schmitt

Storyboard Artist: Malte Romainczyk
Colorist: Bernie Greiner
Editor: Felix Drawe, Christoph Senn
Music: Damien Damien, Hamburg

Voice Over: Infected Postproduction GmbH, Hamburg

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