In the 9th episode of the We Are Embedded video series, Gabor interviews Rob Woodbridge, founder of UNTETHER.tv, a video podcast that focuses on the mobile industry. Over the past 18 months, Rob has interviewed over 325 mobile entrepreneurs, professionals and pioneers, giving him a unique insight into the industry.
He explains the cultural shift that has been brought on by this rapidly changing technology, including consumer habits and the constant innovation that he witnesses first hand. Rob and Gabor explore the privacy issues associated with location based services, the importance of personalization and the potential value of ubiquitous access to data. Rob shares his thoughts on what the future holds for mobile, and what's next for UNTETHER.tv.