For my type class I created banners capturing the spirit of a famous type designer, using information about her and her typefaces. The purpose of this was to raise public awareness of typographers.
I put the banners up in the NYC subway and recorded peoples reactions.
Credit to Kay Singh for filming, Kyra Uniejewski for the rough cut, and Paul Tamayo for the final edit.
Music: Alligator by Tegan and Sara. I don't own this song.