"Fisherman’s Friend erfrischt den Geist“ ("Fisherman´s Friend refreshes the mind") - thats the message inside the commercials of this british cult brand. We at Scholz&Friends produced to this message two fresh new interpretation of the famous slogan "Sind sie zu stark, bist Du zu schwach“ ("Are they too strong, you are too weak"). One for "Mint" and one for "Extra Strong".

Fisherman’s Friend is one of the biggest candy brands in germany. Their product is beeing exported in over 100 countries world wide. Germany is the biggest market for the brand Fisherman’s Friend.

Client: CFP Brands Süßwarenhandels GmbH & Co. KG, Bonn
Senior Brand Manager Fisherman´s Friend: Daniel Ackermann

Advertising Agency: Scholz & Friends Berlin
Agency Management: Matthias Spaetgens
Consulting: Sven Weiche, Jana Bähr
Creation: Florian Schwalme, Mathias Rebmann, Marco Müller, Björn Kernspeckt,
Michael Johne, René Gebhardt, Tim Weiske (Neatful), Alexander Döpel
FFF: Nele Siegl, Katrin Kaiser
Regisseur: Mark Andrew Lever
Production: BigFish, Berlin
Productionmanager: Marcus Beck
Executive Producer: Robert Gold
Post-Production: Candy Mountain, Berlin
Editor: Michael Lonsdale
3-D Animation Packshot: Uncle, Berlin
Music: Studio Funk, Berlin

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