B*C* is a design proposal that aims to deal with the creative idea of the end of the world, assumed on 12.21.2012, according to the Mayan prophecy.
B*C* approach the concept of the perpetual cycle: the 2012 is certainly not the end of the world, perhaps it's the beginning of a new cycle that comes like a wheel, let's say two wheels: a bi-cycle. The feeling is that the new cycle is something we have to promote with an important step towards more sustainable attitude. For B*C* bicycling is a lifestyle.
Promotional video by LAURA BIANCO and DOROTEA PACE
based on the artwork by NIVI JASA, ROCCO NATALE and MICHELE NICOLETTI
for FIFTYFIVE FIGHTS 4 THE FUTURE.
Music by APGAR TEN
FIFTYFIVE FIGHTS 4 THE FUTURE is a project by 55DSL in collaboration with NABA
B*C* is an idea by NIVI JASA, ROCCO NATALE and MICHELE NICOLETTI
For more go to