"Choose Life" is a video that turns the classic advertising concepts in a parody of a typical TV commercial, in which "Life" is billed as a concept packaged, stereotyped and ready for use.
This becomes the starting point for a critique of the media who sell any matter relating to the human being, reducing it to a spot, a sale, an object.
Choose life is, also, the short story of one of these objects, the doll by definition, the TV presenter, star of the commercial, manipulated like a puppet and bottled in the TV box.
For a while the doll comes to life, regaining their fundamental human dimension with the question ... "Why?"; immediately interrupted by the "Cut" of Director, which puts an end to the rebellion.
In the system requests are not granted, everything is an invitation, everything is for sale, everything is advertising.
Any motion of real life will be interrupted.
But the question remains, and the viewer can still choose.
And deciding WHAT to choose.