Created as the introduction to the No More PU campaign for Tidy Cats. This short video connected all the various campaign elements together to provide the foundation of the story behind No More PU. We asked consumers what sinks in their lives and to share it at the microsite or through social media channels. Plus, we highlighted what Tidy Cats was doing to help stop PU in other parts of our lives through a multi-city PR tour and comedy web series. This video exists on the nomorepu.com website and branded youtube channel for Tidy Cats.
Copywriting, Animation — Hafiz Huda
Art Direction, Storyboards — Hafiz Huda, Heath Harris, Jamal McLaughlin