People are busier than ever. The UX karmic cycle can create positive experiences for them, which in turn drives business. We’ll point to ten specific principles for making your users’ lives easier—UX Mantras that can bring change for good. From typography to spacing to plain language, we’ll keep it fast, simple, and packed with common sense to make your users happier and your business stronger.
I wrote this with Ryan Swarts, our UX Architect and Art Director for our presentation at the 2011 STL UX Conference.
And yes... The airport sign at around 06:01 is not in Danish. I'm told it's Dutch. Doh!