HackFwd Build 0.9 - Berlin March 2012
When Alex takes a straw poll in the room he discovers that many of the entrepreneurs in the audience are aware of the concept of lean startups but not many are sure if they are implementing the approach in their own organisations. In this talk he offers a historical overview of the lean approach, from its origins in Japanese manufacturing through its development in product design circles in the mid 20th century, to its use in customer design today.
Alex points out the three types of waste that the Japanese approach has identified: “muda” – anything that doesn’t add customer value; “muri” – excessive overheads; and “mura” – not doing the right thing at the right time. He explains how many startups are creating “muda” products, and how they can use the process of “kaizen” or “continuous improvement” to break out of the trap of trying to sell things that no-one wants.