Bill Moggridge, Director of the Cooper-Hewitt National Design Museum and founder of IDEO, gave the Spring 2012 Integrated Product Design Lecture sponsored by Lisa Roberts and David Seltzer. Moggridge, credited with designing the first laptop computer, describes his career as having three phases, first as a designer, second as a leader of design teams and third as a communicator. Since 2000, he has been a spokesperson for the value of design in everyday life, writing books, producing videos, giving presentations and teaching.
Moggridge was honored with the Lifetime Achievement Award at Cooper-Hewitt's National Design Awards at the White House in 2009 and the Prince Philip Designers Prize in 2010.
Orkan Telhan, Assistant Professor of Fine Arts - Emerging Design Practices, introduces. For more information, visit design.upenn.edu/calendar/integrated-product-design-lecture-bill-moggridge.