Presenter: Gregg Skall, Womble Carlyle Sandridge & Rice

There are a host of federal advertising regulations that are not FCC created, but which govern advertising on FCC licensed broadcast stations.

Other federal agencies such as the Federal Trade Commission have restrictions and guidelines on the use of testimonials and endorsements in commercials, for example, as well as alcohol and tobacco advertising.

Find out how the “what else is out there” affects the ads that run on your station.

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