I was asked to come up with a viral to promote the upcoming release of Pro's new single Remedy.
I released this video on April Fools Day as a fake beer commercial but it proved so popular that EMI decided to make an actual beer which you can now buy in a few shops and pubs across London. I helped to design the taste of the beer too.
Concept - mine. Filmed in my front room with my friend Joakim Lundin.