Minna's style is a concentration on simple shapes and bold pieces. Her aesthetic is that of a practical Finnish woman, utilitarian and never fussy.
I absolutely love the idea of a uniform; wearing similar 'basic' go-to pieces everyday. The silhouette her clothes create is very important. Minna's everyday uniform consists of: a simple tunic (in various neutral colors), flats, tights, contemporary statement jewelry and maybe a bold accent color (see her fantastic yellow tote!).
Minna is the Creative Director of Marimekko (http://us.marimekko.com/) and the mother of three- and she does it all, looking extremely chic.