Turner Prize winning artist Gillian Wearing explored people's inner thoughts with her iconic 'Signs That Say...' work in 1994.
We looked to explore these themes with a social media campaign by delving beyond the superficial status updates and tweets. People were encouraged to upload what they were really thinking via a Facebook app in either photo, status update or tweet format. These were then collated on the Whitechapel Facebook page and fed through to the Gillian Wearing exhibition page.
The activity culminated in a takeover of the Guardian Culture section where Wearing chose her favourite photos.