As a project for my Environmental Design class, we were required to make a video promoting density. As with all of our projects, we were at the mercy of several obstructions:
1. The video must be exactly 30 seconds - no more, no less.
2. The video must include the tagline "density is not a dirty word" verbatim, at least once.
3. The content of the video must be completely original - including soundtrack.
I decided to delve into kinetic typography, which I felt complimented the content well, and was a creative area that I wanted to try out. This is my first try at kinetic typography, so it took a few tutorials and a lot of time to make my way along the learning curve. After about 15 hours of work I came up with this.
I used Adobe After Effects for the animation, Adobe Illustrator for most of the graphics, and Adobe Soundbooth to record the original soundtrack (I use originality only in the sense that I created it - the chord progression has been used thousands of times).
"It seems today that everybody has too much stuff and not enough space. The world is running out of room. Our species needs to consolidate. We all need to start embracing the mantra that less is more, and that small is sexy. The joys of less will be quick to reward us; less stuff and less space is eco-friendly, it saves money, and it leads to a less hectic, more efficient life. Let's stop dreading consolidation, because density is not a dirty word."
Words, animation, and soundtrack by Asher Isbrucker.