Project Fox was created to spread the message of the new Fox automobile in Europe, Asia, and South America. Copenhagen was the city chosen to launch this epic project. VW purchased a hotel, a restaurant, and a warehouse exhibition space. Then they invited reporters and VW enthusiasts form all over the world to come and drive the new car to all these amazing locations and experience all the amazing moments within. FWY created four hotel rooms each with its unique story and experience. FWY also gave birth to the Albino Fox, giving VW's new product a soul in a magical ritual.

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