Krakens compare travel fares for KAYAK.com in Europe:
Carl Erik Rinsch directs futuristic TV spot by HEIMAT Berlin, Markenfilm and Imagine Engine
"What´s the secret behind KAYAK.com?" Sci-Fi director Carl Erik Rinsch reveals the mysterious ways KAYAK.com works in this tongue-in-cheek TV spot for the European market. A great many number of krakens, busy in a vast work space with keyboards under each tentacle, compare hundreds of travel sites and search engines at once. They compete to be the first to find out the most economical flights for the user request, thus illustrating KAYAK.com’s campaign claim: "Search one and done."
The pan-European campaign was created by agency HEIMAT Berlin (Berlin/Germany) to introduce the US American enterprise to the European market. Markenfilm (Wedel/Germany) produced the 30 sec. TV spot, „District 9“ 3D animators Image Engine (Vancouver/Canada) postproduced the almost exclusively CG spot now on air in Spain and following soon in France and Italy.