EMMA (Espoo Museum of Modern Art) offered a possibility to open up your mind by showcasing Catalonian artist Joan Miro. From collaborative brainstorming, the ideas and thoughts were transformed into actual storyboards, reference pictures were shot, Weegee modeled, and paint splashed all over the building. The process of simplification, which was essential to Miro’s artwork was maintained both in animation and project management, making this advert a bliss to actualize.
This advert is a product of exquisite co-operation with advertising agency Fiander & Web Fellows. Check out the storyboards at undo.fi/sitev2/?portfolio=miro