We created "Trek", a poignant, soaring anthem for Emirates' "Hello Tomorrow" campaign. The music propels the cinematic narrative of six degrees of separation across our changing world. We begin with an English businessman visiting Dubai, passing through Milan, Rio de Janeiro, Guangzhou, New York, and Australia before finding a familiar face in rural India. The spot positions Emirates, the world's fastest growing airline, as the catalyst that connects people's hopes and dreams.
Production Company: Academy Films
Post-Production Company: MPC London
Director: Seb Edwards
Producers: Alex Nicholson and Heather Sullivan
DOP: Lasse Frank Johannssen
Creative Directors: Kevin McKeon and Jason Koxvold
Copywriter: Todd Beeby