Doug talks about Mobilizing a Company including:
10 steps and considerations – technology, brand, user
Hope/hype of mobile – campaign and lifecycle management
Bridging marketing and operations
Optimizing use of data – considerations from the consumer perspective
Doug Rozen is responsible for developing and leading Aimia’s (incorporating Carlson Marketing) creative, interactive, media, mobile and social capabilities – ensuring innovative ideas exceed present and future client needs.
With consumers in greater control, Doug has the expertise in developing campaigns that truly grab attention and provide actionable data. He believes in “creativity that works”, where people must have “thirst” for emerging channels, and that Interactive is any channel – from web to mobile – that leverages technology to create true two-way dialogue. Doug’s vision is helping position Aimia as the recognized global leader in loyalty management. Clients include: Visa, JP Morgan Chase, General Motors, Hallmark, Delta, P&G, Amtrak, Coca-Cola, Best Buy, JetBlue and Ford.
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