When JCDecaux unveiled its ‘Action Stations’ strategy for rail station advertising of the future in March 2012, digital Outdoor was a key component of its ambitious plans to transform the rail advertising medium. JCDecaux’s digital advertising infrastructure at stations is designed to offer engaging new experiences for brands, benefiting passengers and clients as stations are transformed into retail and travel hubs
JCDecaux announced investment in its national 6-sheet network and the further upgrade and extension of the successful Transvision screens. JCDecaux also unveiled plans for the launch of Waterloo e-motion in 2013, which will be the UK’s largest digital screen.
In the last year, JCDecaux has unveiled e-motion at Euston station, 9 interlinked screens that provide an immersive experience on the concourse. LandRover was among the first clients to use this, also deploying the new digital escalator panels that created the effect that the Evoque was driving alongside commuters.
JCDecaux worked closely with the architects at King’s Cross Western Concourse to plan in the advertising at this spectacular station, creating JCDecaux’s first all-digital station. Cannon Street has also gone live, including digital advertising planned into the environment.
JCDecaux has pioneered the use of digital screens and giant wall wraps to create ‘immersion zones’ at stations, providing new opportunities that will be key during the Olympics and beyond. Immersion Zones will be available at Stratford Regional (linking to Westfield and the Olympic Park), Euston Victoria, St Pancras and Waterloo.