Building a Storybrand Podcast is one of the most popular business podcasts around. Midori interviews J.J Peterson, Storybrand Podcast co-host. He shares, in detail, the 7 steps to building a marketing funnel, using the Storybrand formula. Midori and J.J also discuss why it's important to be the guide and not the hero, when working with clients.
J.J. gives great illustrations of the 7 step funnel process, to help the viewer understand on a deeper level, how to implement each element.