With his scan-able barcode collages, Scott Blake's interest in portraying popular icons has twisted towards a full-on commentary of our immersion in commodity culture. In this barcode portrait installation, a simple sweep of the scanner invokes fight scenes from all of Bruce Lee movies. As the video excerpts appear, Blake asks us to question our own conscious connection to Bruce Lee. After all, our recognition of Lee is not based on his static portrait. Rather, the videos resulting from each barcode scan highlight the aestheticized, choreographed violence for which this martial artist is famous. Blake's collages leave us wondering whether pop artists are masters of market or leaders inspired to draw new lines for aesthetic appeal.