The Church of the Latter-Day Dude, or Dudeism, is a religion with over 120,000 followers worldwide. It is based on the philosophy and lifestyle portrayed by 'The Dude' (Jeff Bridges) in the Coen Brothers 1998 film, 'The Big Lebowski.'

Oliver Benjamin, 43, founded the religion in 2005, after watching the film, and calls it, "The slowest growing religion in the world."

"Everyone wishes they could be more carefree and worry less about material possessions and status. Being Dudeist is about going with the flow, taking it easy, and not worrying. It's about enjoying the simple pleasures in life. If we all lived a little bit more like the Dude, the world would be a better place."

He runs the religion from Chiang Mai, Thailand through his website where potential followers can gain Dudeist enlightenment and go on to be ordained as Dudeist priests.

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