Interview with social media expert Scott Stratten at the B2B Marketing Forum in Amsterdam, on 20 March 2012.
The interview was made after Scott's keynote at the conference, and in this bit he talks about how Maersk Line's social media programme has surprised him positively. The interviewer is Yuri van der Sluis.
Last year, Scott Stratten was ranked one of the top influencers in the world within social media by Forbes. He has almost 120,000 followers on Twitter, as of 4 April 2012.
Scott Stratten is the president of UnMarketing: unmarketing.com/