Painting by Lokey lokeygraffiti.blogspot.co.uk/
Thursday morning saw the official unveiling of the Google Campus by United Kingdom Chancellor George Osborne. The building offers workspace and advice for the capital’s up-and-coming technology companies in the hope to become a hub for technology in Europe. The Campus is situated in the Old Street area of east London, UK, regarded as the UK’s answer to Silicon Valley, appropriately dubbed the Silicon Roundabout.
The opening was a great success and in classic Google style, the unveiling of the plaque was not the typically dull moment found at most launches. Instead, digital experience agency - Luma, were contracted in to breath their brand of “digital life” into the highly anticipated launch.
As the Chancellor pulled on the lever, he triggered the mapping of the graffiti style plaque with dynamic 3D visual effects, creating an electrically themed animated show.
Artist Lokey painted the giant, creative plaque on the wall in advance, totally free hand using just two cans of paint and a step ladder.
George Osborne was suitably wowed by the performance, stating:
“I’ve opened some plaques in my time, but this one was by far the most interesting.”
He went on to deliver a well received speech to entrepreneurs and techno-enthusiasts, expressing his desire for the “UK to become the hub for technology in Europe”.
The launch follows a line of previous events where Luma (formerly Lumacoustics) have provided their digital expertise to internet giant Google. In November 2011, Luma supplied 8 custom YrWall Digital Graffiti Walls for Google’s EMEA sales conference in Dublin, and again in February Luma provided a YrWall and two of their award-winning interactive Digital Surfaces for the opening of Google’s new offices in Covent Garden.