Winning second place, this short film was entered into recent competition Future of Money Design Award for 2012 London Digital Money Forum, on the 28th / 29th March, organised by Consult Hyperion. futuremoneyaward.com/
A cautionary tale exploring the intersection between emotional impact of spending money and evidence of that emotional impact. How could you enforce an emotional connection with financial transactions that would act as a new credit scoring system? What evidence would there be to suggest emotional effort and perhaps indicate the impact of the desire to spend? What if evidence was in the form of bodily fluids?
Obtaining some of these certain bodily fluids require more effort than others and potentially have varying market values. Tears are hard to generate and require time and high emotional impact. Sweat requires physical effort and nervous energy, Blood can be generated under some painful circumstances ( a pin prick, blood donation or menstrual bleed) With that in mind, the format of a cautionary tale suggests how and why this new system could exist.