this is art for main entrance of Green Bars new office in downtown Los Angeles
GreenBar Collective represents the world's largest portfolio of organic, handcrafted spirits, including TRU organic vodkas, TRU2 organic gin, CRUSOE organic rums, FRUIT LAB organic liqueurs, BAR KEEP organic bitters and IXÁ organic tequila
But that wasn't always the case.
When husband-and-wife team Melkon Khosrovian and Litty Mathew first launched the company in 2004, they handcrafted their line -- called Modern Spirits Artisan -- using conventional spirits and infusions of local and exotic produce.
Soon, their unique and natural tasting products, like Celery Peppercorn and Grapefruit Honey, won many awards. While Melkon and Litty would have liked to have taken all the credit, they learned their success hinged on some silent partners: their local farmers.
It turned out that several of their local farmers had begun converting their farms to organic, resulting in better quality produce. The couple noticed that their spirits began to taste better and better. (Organic produce has higher concentrations of flavor and aroma.)
At that point, their minds were made. Organics held the key for them to make better tasting spirits. They also opened a path to connect their success to a better planet.