Guy talks about Innovating Business Through technology including:
• Mass market implications – sales empowerment, brand communities, leading edge brand positioning – connecting with new audiences
• Making sense of the organizational opportunity – planning for the future
• Key consideration areas – user experience – design – security
• App monetization – thoughts on revenue strategies for lead generation, product positioning/sales, advertising and operational efficiency gains
Guy Thier is the Chief Information Officer at Bally Total Fitness. Bally is among the largest full-service commercial operators of fitness centers in North America in terms of members, revenues and square footage of its facilities. Bally fitness centers are concentrated in major metropolitan areas in 25 states and the District of Columbia, with 274 fitness centers located in the top 25 metropolitan areas in the United States. As CIO, Guy is responsible for creating and executing Bally’s technology vision to support Bally’s market strategy.