As principal designer for GE Healthcare, Doug had been designing diagnostic imaging equipment for more than 20 years when he realized that young patients' actual experience of this cutting-edge technology was, well, awful. Children were often so terrified by the prospect of lying alone inside the huge, noisy machine that they often had to be sedated just to get through the experience. Doug put together a team of experts to solve this problem, including staff from a local children’s museum, kids, and hospital staff. The result was an innovative, design-driven solution that utterly transformed the experience for children. In addition to holding 6 utility patents and over 16 design patents, Doug teaches creative innovation as part of the GE "innovation at work" initiative, and is Lead Design Architect for two key design incubators.