From NPR (All songs considered):
So often the music takes a back seat to the director's concept. I wanted to focus on the song, make it the star. Plants and Animals liked this ridiculous clip of Englebert Humperdinck, singing "Quando, Quando, Quando" on The Englebert Humperdinck Show. They suggested we shoot that kind of thing. Made sense to me and I was glad that they came up with it. ... I like to imagine a really tacky "Plants and Animals" TV show. It's absurd. And in the cacophony of self-promotion and music videos coming from everywhere, everyone with their band and record to push, it's important to have a good laugh at it all, not take it so seriously. Plants and Animals want to make good music for a living. They have to make videos to promote their records. They're not cheesy careerists, they're excellent musicians. So we wanted to tackle that in a fun way. Plus we figured we could do those amazing sets for, like, twenty bucks.